Word of mouth is responsible for as much as 50% of all purchases today, yet most companies do not have a strategy to generate it. Do you?
Word of Mouth Marketing (WOMM) is all about creating experiences worth talking about. Word of mouth has been identified as the most valuable form of marketing – the one that customers trust above all others and is most likely to drive sales for your company.
According to keynote speaker and word of mouth expert, Jay Baer, “By 2020, the majority of customer purchase decisions will be based not on price, not on availability, but on customer experience.”
Customer experience is not complicated; it’s simply how we make our customers feel. These feelings are driven entirely by expectation. If you exceed your customers’ expectations by doing something remarkable, it’s not only a great customer experience, it launches the single, most effective mechanism you have in growing your business… turning your customers into an army of advocates.
In Jay’s fast-paced, dynamic program, Talk Triggers, he presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?
When you offer a differentiated, talkable customer experience, it compels conversation. When customers talk, they recruit new customers… for free.
With hilarious, poignant, and customized storytelling, Jay teaches the 4 things that must be true for a differentiator to be a Talk Trigger; the 5 types of word-of-mouth generating Talk Triggers, and the 6-step process for creating Talk Triggers in any organization.
And here’s the cool part: anyone can do this.
Word of mouth is universally applicable, and Jay customizes his stories and examples for each and every audience. Bring Jay Baer to your upcoming meeting or event and turn your customers into volunteer marketers!