Jim Knight teaches organizations of all sizes how to attain their own “rock star” status.

Although his illustrious career started at Gatorland Zoo in Florida (he has the scars to prove it), Jim cut his teeth in the hospitality training industry and eventually led Global Training for Hard Rock International for two decades. His customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders.

Known for his signature spikey hair, Jim’s programs are high energy, engaging, and memorable. He is the author of Culture That Rocks: How to Revolutionize Your Company’s Culture (featured in Entrepreneur Magazine as one of the “5 Books That Will Help You Transform How You Do Business”) and Leadership That Rocks: Take Your Brand’s Culture to Eleven and Amp Up Results.

A portion of Jim’s book sales, podcast revenue, speaking fees, and training program proceeds goes to No Kid Hungry and Cannonball Kids’ Cancer.


Company Culture
Customer Service
Employee Retention