Crises are inevitable, and lack of preparation almost always makes the outcome much worse. An effective response starts long before a crisis or catastrophe takes place— this is what we call being “crisis ready.” Crisis Management Strategist and Keynote Speaker, Melissa Agnes helps organizations around the world build invincible brands.
In her article, The 5 Phases of Becoming Crisis Ready, Melissa shares, “Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand— which, as you know, is the ultimate benefit of being crisis ready.” She outlines and describes five distinct phases that further the mindset and skillset required to building a crisis ready culture and invincible brand.
Melissa works with organizations on how to create cultures of team members who know how to identify and effectively respond to crises in a way that increases trust, credibility, and brand loyalty. To learn more about Melissa, or to bring her to your next meeting, contact Michelle Joyce. Stay tuned every Friday for additional featured speakers!