‘Tis the season of family get-togethers, food, and lots of storytelling. My favorite part of family gatherings are the stories that are shared from people of all ages. Stories bring events to life. Stories evoke feelings, memories, and reactions. Stories are remembered and retold.
It’s the same for your business. And storytelling on social media is a powerful way to market (and more importantly, humanize) your business. As our speaker Jay Baer says, “Humanization creates kinship between your company and its customers. And that bond drives purchase behavior and advocacy. We want to do business with what we know, like, and trust. Social media can be used to increase the degree to which we know, like, and trust companies.”
So pop some popcorn and make some hot chocolate, because the story that Jay shares in this blog post is a keeper… http://bit.ly/2gIL47A