Melissa Agnes is an author, speaker, and leading authority on crisis preparedness, crisis management, reputation management, and brand protection. You may be wondering, “What does this have to do with leadership?” The answer is: everything.
In the breaking moments of a crisis or an issue, who within your organization is responsible for reacting and responding to stakeholders? If your leadership team is reaching for the dusty crisis management plan sitting on a shelf, you’re already playing catch-up on something that is potentially spreading faster by the minute. It is essential for every organization to have a crisis plan in place, and it is invaluable for everyone within your organization to learn how to conquer a crisis instinctively.
During any crisis, leadership must act promptly.
A leader must provide direction and respond to a given situation in a timely manner. There is a difference between being quick and being intentional. Leadership teams are responsible for taking precautionary measures to avoid a crisis situation – and supporting all involved during a crisis. Interacting with employees more often and learning to make quick decisions to stay as far ahead of a crisis as possible is critical.
Leadership teams motivate employees to believe in themselves and the organization.
In the breaking moments of a moment or crisis, your entire team must know precisely how to detect the rising threat, promptly assess its potential impact on the organization’s stakeholders, operations, reputation, and bottom line, and respond in a way that not only instantly extinguishes the situation and its risk for further escalation, but actually builds brand equity and stakeholder trust. This is what it means to be crisis ready – and why you need Melissa Agnes.
Being crisis ready means:
- Every department, region, and team within your organization is not only equipped to respond to a negative event when it happens, they are actively working each and every day to build stakeholder trust.
- Your team is trained and empowered to make smart decisions in tough situation, focusing on putting people first (above processes and bottom line).
- Your team knows that they don’t have to wait for something to go infamously wrong to address and mitigate the potential effects.
- Your team doesn’t just handle a crisis or issue, they conquer it instinctively, managing it in a way that leads to more trust, credibility, and goodwill with those who matter most to your organization.
- Your brand isn’t just able to withstand the bad, it’s able to transform any negative situation into something that has a positive outcome for your company – making your brand invincible.
- Your organization prevents negative events from happening in the first place because your team is trained and empowered to instinctively nip negative events if and when they do occur.
Melissa helps leaders prepare for the unexpected, empower their people, and protect their brand and reputation.
Contact Michelle Joyce to learn more about Melissa’s programs and to bring her to your next leadership conference or event. Stay tuned every Friday for additional featured speakers!
