How much are you willing to wait? If you’re like most of your customers, the answer is very little.
Did you know that your customers are deciding to buy from you today (and every day) based on how fast you are (or aren’t)?
Hall of Fame keynote speaker and best-selling author Jay Baer has been investigating competitive differentiators in customer experience for more than a decade, but a recent national study of more than 1,900 consumers is his deepest dive yet into the critical correlation between speed and customer satisfaction, loyalty, purchase propensity, and more.
Jay’s 2022 Consumer Patience Study revealed fascinating (and sometimes frightening) findings about just how important speed is for today’s customers. For example, 2/3 of customers say speed is as important as price. And more than half of the customers surveyed hired “the first business to respond” – even if they were the more expensive option.
Speed and responsiveness matter.
This research, conducted in partnership with StatSocial, shares critical insights on how consumer attitudes about responsiveness have been altered by the pandemic – and sharp contrasts between generations in what they expect from businesses.
It’s also the topic of Jay’s newest keynote program, which we’re excited to share with you here: The Time to Win: Grow Your Business by Satisfying Customers’ Need for Speed
In this dynamic new program, you’ll learn what today’s customers think is fast and slow in each communication channel. And you’ll learn specific tools to get faster throughout the customer journey – increasing new customer attraction and current customer retention.
Based on Jay’s brand-new, proprietary research, this presentation will have you rethinking your own answer to the “how fast is fast enough?” question. And you’ll be inspired by powerful examples of businesses winning with speed.
Key points in this program include:
- Why speed is the most important element of customer experience
- How long consumers will wait to hear back from a business
- How consumers feel when brands are faster (or slower) than they expect
- The huge connection between responsiveness and revenue
- Which generation is the most patient, and which is the least patient
- Specific, concrete plans you can use to determine the perfect responsiveness (The Right Now) in any customer interaction
- You’ll be entertained and inspired by relevant, customized (and often hilarious) examples and case studies
FREE BONUS: Providing this study at no cost is part of Jay’s continuing desire to help companies and organizations focus on the highest impact and most meaningful components of customer experience. You can download the report for free HERE.
We’d love to bring Jay’s new insights to your next corporate meeting or event, and help your organization increase revenue and loyalty by being faster.
Contact us HERE for more information.