Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Yet, most companies do not have a word of mouth strategy. People don’t talk about average experiences; they talk about experiences that stand out. Your best marketers are your current customers – as long as you give them something unique to talk about. Word of mouth is powerful and boils down to the fact that we trust our friends more than we trust businesses.
The best approach to word of mouth is to do something different and unique every single day.
Find the differentiating factor within your brand and make it the regular feature of your business. This differentiating factor is what keynote speaker and word of mouth expert Jay Baer refers to as a “talk trigger.” A talkable customer experience compels conversation; and when customers talk, they recruit new customers for FREE!
Jay’s new book Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth, written with Daniel Lemin, gives any and every business a reliable framework they can use to do word of mouth on purpose, not on accident.
The book includes:
- word of mouth results from four separate research studies,
- case histories from more than 25 companies from around the world,
- interviews with dozens of authors and word of mouth experts
- a quick reference guide
- a six-step process for how to create your own talk trigger
Your brand needs a word of mouth marketing strategy.
Jay Baer is a Hall of Fame Speaker, renowned business strategist, a New York Times best-selling author of five books, and the Founder of five multi-million-dollar companies. He has spent 25 years in digital marketing and customer experience and his firm, Convince & Convert, provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay’s philosophy is simple, in the best companies, the customers do the talking.
Jay’s Talk Triggers program was designed around the principles of word of mouth—making businesses grow with customer conversation. In this fast-paced, dynamic program, Jay presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different? With hilarious and poignant storytelling, Jay teaches the four things that must be true for a differentiator to be a talk trigger, the five types of word of mouth generating talk triggers, and the six-step process for creating talk triggers in any organization. Audience members walk away with real ways to change and improve their marketing and customer acquisition approach.
Word of mouth is what drives a current customer into creating a new customer—the best referral program you can have.
When you offer a differentiated, talkable customer experience, it compels conversation. Word of mouth should be an ongoing marketing project for your team. Rather than spending on traditional advertising, why not turn to your customers?
Jay customizes his programs for each audience, including examples from people sitting in the room. Are your customers just giving you money, or are they using their own social capital to build your brand? That is what it takes to outflank your competition, and Jay teaches precisely how to do it. For booking information and options for bringing Talk Triggers to your next event, contact Michelle Joyce.