Keynote speaker, Ted Wright, is an author and word of mouth pioneer responsible for several consumer revolutions including Pabst Blue Ribbon among urban hipsters and Chocolate Milk among athletes. When you identify the people most likely to talk about your brand, and then use creative strategies to encourage communication between those influencers and members of their social network, you create the most effective technique available for growing your brand and increasing your sales.
Ted has been at the forefront of word of mouth marketing for years and works to take his clients to the next level and beyond. His primary goal for every presentation is to leave attendees inspired to be better marketers so they can sell more stuff to more people, more often, for more money. His programs are highly interactive and include intentional (and sometimes unintentional) humor throughout.
We are shining our Friday Featured Speaker spotlight on Ted, and here is what he has to say:
Why is WOMM important when growing a brand and increasing sales?
Ted: Conversations about brands, products, and services are happening every day. Word of mouth marketing is the #1 most successful driver to getting people to buy things.
What is the first step a company should take when thinking, “Will WOMM work for my company?”
Ted: Ask yourself this: What is your brand story? Do you have a story worth sharing? What story do you want someone to tell someone else about your product or service?
In thinking about this story, you need to think about it in terms of every possible story you could have— what is talkable and what is not? A talkable story has three components, AIR— the story is authentic, interesting to the influencer, and it is relevant to the influencers audience.
It’s pretty simple, influencers share stories that are authentic, relevant, and interesting.