Melissa Agnes helps organizations protect the brands and reputations they’ve worked so hard to build. As a keynote speaker, author, and business advisor, her programs teach effective communication, issue management, reputation management, and crisis readiness. When bad things happen to good companies, Melissa’s clients learn how to react and respond – resulting in increased trust, credibility, and goodwill for their companies.
A go-to source for the press, Melissa has been featured in Forbes, The Wall Street Journal, and USA Today. Her book Crisis Ready has been adopted into undergraduate, graduate, and MBA programs around the world.
Melissa delivers powerful programs that help today’s organizations understand the realities that loom when crisis strikes and provides tools and strategies that create a proactive, crisis ready culture:
Building an Invincible Brand
Bad things happen to good companies. And issues come in all sort of sizes.
The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.
In this program, Melissa Agnes, provides an applicable roadmap for helping you build an invincible brand through effective communication, issue management, and crisis readiness, resulting in increased organizational trust, credibility, and goodwill.
Choosing Your Lens: Transforming Issues into Opportunities
Issue management is a part of every business — whether it’s a customer complaint, an operational mishap, or worse.
The lens through which your team chooses to see a negative event directly impacts the actions they take in response to that event, which also directly impacts the result that that event will have on your brand. When a negative event strikes your organization, your team has one of two options available to them: Respond ineffectively and chip away at the brand’s trust and credibility over time, or respond effectively and make strong deposits into your brand’s bank of stakeholder goodwill.
This program will give your participants answers and implementable strategies to ensure the right lens is always chosen – inspiring the right actions to transform any business issue into a powerful brand opportunity.
Contact us here to bring Melissa to your upcoming meeting or event!