If you have a credit report, it is likely you are one of the 143 million Equifax customers whose personal information was exposed in Equifax’s recent data breach. This is a big deal, right?
No data breach is good; especially when your organization’s breach is being referred to as one of the worst in history. Crisis Management Strategist and Keynote Speaker, Melissa Agnes has been monitoring this situation for a few days, and in her recent Forbes article, she explains what can be learned from Equifax’s management of this crisis. This high-risk scenario is something that can happen to any organization, including yours, and it is imperative your organization is prepared to handle it. Are you?
Stay ahead of whatever crisis may occur with these three tips from Melissa:
- Have a crisis communication strategy in place— your response to a crisis is what defines you.
- Balance the timeliness of your response with accuracy of information.
- Demonstrate true, unquestionable care and concern in your crisis communication.
Melissa Agnes helps organizations transform today’s real-time challenges into winning crisis management strategies. To bring Melissa to your next meeting or event, visit www.MichelleJoyceSpeakers.com or contact Michelle Joyce.
