While scrolling through your Facebook feed, how often do you see posts from your “friends” complaining about a recent customer service experience? I can recall two posts this week where someone described their unfavorable experience and tagged the company.
Customers interactions with your company are becoming more and more public through social media and review sites. And while it is important to address these complaints, customer experience and marketing expert, Jay Baer challenges you to pay closer attention to PROACTIVE customer service.
You have to stay in front of your customers (and their complaints). Your team most likely knows what customers will, or commonly do, complain about — so why not be proactive in “eliminating” complaints? The result is simple, happy (or happier) customers.
In his article, Why You Need Proactive Customer Service, Jay explains the importance of proactive customer service and the small changes your team can make today to make a difference in your customer’s experience. Shift from reactive to proactive customer service, and you’ll be amazed by the results.
Have an upcoming event and need an amazing speaker? Hire Jay! For booking information, please contact Michelle Joyce or visit www.MichelleJoyceSpeakers.com. Stay tuned every Friday for additional featured speakers!