Newsjacking… have you heard of it? By definition, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” Think of it like this, you tell a breaking news story with you or your brands twist/angle added to it in order to earn media coverage. Fifteen months after newsjacking became popular, Oreo tweeted “You can still dunk in the dark,” following the power going out during a basketball game at the Mercedes Superdome.
Jay Baer weighs in on how Oreo’s single tweet created a shift for newsjacking. In his blog post, How Content Marketing Can Save Newsjacking, Jay provides four ways content marketing is a better way to implement a newsjacking strategy. Jay said, “With the one-click availability of live video, creating reaction content that inserts your angle into a breaking news story is as easy as making a sandwich.”
Bring Jay’s marketing tips and tools to your next meeting or event, and make 2018 the year you make a change with your content marketing strategy. Stay tuned every Friday for additional featured speakers!
