Jay Baer weighs in on how Oreo’s single tweet created a shift for newsjacking. In his blog post, How Content Marketing Can Save Newsjacking, Jay provides four ways content marketing is a better way to implement a newsjacking strategy. Jay said, “With the one-click availability of live video, creating reaction content that inserts your angle into a breaking news story is as easy as making a sandwich.”
Bring Jay’s marketing tips and tools to your next meeting or event, and make 2018 the year you make a change with your content marketing strategy. Stay tuned every Friday for additional featured speakers!