Relevant marketing is key in today’s competitive world. As marketing expert, Jay Baer, said, “Relevancy is a value exchange. Customers and prospects are trading their attention for information.” In his recent article, The Real Reason Most of Your Marketing Fails, Jay explains why you need to take the time to interact with and get to know your customers. By understanding your customers, you are able to create relevant content that grabs their attention.
Invest a few minutes each day to getting to know your customers— whether it be face-to-face, over the phone, or through email, just do it! The more you understand your customers, the better content you will be able produce for marketing.