“Social media content is the ultimate meritocracy. Good content wins. Bad content fails.” – says Jay Baer, Marketing and Online Customer Service Speaker.
The question is, are your posts worth reading? In his recent post, The Truth About How Often to Post in Social Media, Jay addresses a governing principle for your content, as well as for your clients: The content you share, and the frequency at which you are sharing, needs to be increasingly based on value, not timeline.