Really smart people at LinkedIn recently used exclusive data to determine the skills companies need most in 2019. These are the skills leaders find most valuable, and the skill ranked at the top of the list might surprise you: creativity.
Creativity is often associated with writers, graphic designers, and artists – but the reality is that learning how to think more creatively will benefit anyone in any career.
Applying creativity to business allows people to seek new perspectives, be open to new ideas, collaborate with team members, and effectively tackle new challenges.
Ok, so how does one become more creative? Fortunately, a few of our keynote speakers incorporate this skill into their programs and show us how:
Be open to new ideas.
Keynote speaker Scott Shellstrom inspires teams everywhere to rediscover their own ability for creativity and innovation using Improv techniques. Shellstrom delivers exciting keynote and half-day programs that are entertaining, interactive, and informative – giving participants the skills needed to spark innovative dialogue, break down barriers, brainstorm effectively, and ignite creative solutions to everyday business challenges.
Seek a new perspective.
Melissa Agnes’s program Choosing Your Lens helps organizations creatively turn issues into opportunities. Melissa explains, “The lens through which your team chooses to see a negative event directly impacts the actions they take in response to that event, which also directly impacts the result that that event will have on your brand and reputation.” When things go wrong, thinking creatively and focusing on positive solutions will lead to customer loyalty and brand invincibility.
Be willing to change the way you’ve always done it.
Mark Schaefer exudes creativity in his new book and keynote program Marketing Rebellion: The Most Human Company Wins. Filled with forward-thinking insights and case studies, Mark is shaking up the way companies think of traditional marketing. The hard truth is that customers have changed. And as a result, your marketing, advertising, and customer experience initiatives needs to change too.
Dare to be different.
In his one-of-a-kind programs, Jay Baer declares that “same is lame” and teaches companies the strategy to create operational differences needed to make their product or service stand out. The result is word of mouth marketing – which generates new customers for free. The majority of purchases are made today as a result of word of mouth, yet very few businesses have an actual strategy for it. Creating Talk Triggers for your company will set you apart from others in sales, marketing, and overall customer experience.
Find new solutions.
Cara Brookins is known around the globe as the single mom who built a house with her kids using YouTube tutorials. Cara’s incredible story of setting big goals, working together, and having the determination to complete the project is beyond inspiring. And it wasn’t easy. Throughout the entire process, Cara and her children encountered numerous challenges. In her programs, Cara shares how to stay focused, think creatively, and look for new solutions to big problems.
Using creativity to find new ways to problem solve, share ideas, collaborate, and challenge old ways of thinking are essential to the development and growth of any successful business. We’d love to bring these messages to your next meeting. Contact us for more information on all of our speakers.
