Melissa Agnes is an author, speaker, and leading authority on crisis preparedness, crisis management, reputation management, and brand protection. The big question is, if crisis were to strike your company tomorrow, is your organization #CrisisReady?
According to Melissa, “Being crisis ready means your brand isn’t just able to withstand the bad, but it’s able to transform any negative situation into something that has a positive outcome for your organization— making your brand INVINCIBLE.” In her Invincible Brand Podcast titled “How to Get Ahead of a Crisis When You’re Already Behind,” Melissa sits down with Captain of the Mountain View Police Department, Chris Hsiung and Katie Nelson, Social Media and Public Relations Coordinator for MVPD, to discuss the behind the scenes of what happened in April 2018 after a shooting took place at YouTube’s headquarters in San Bruno, CA. Captain Hsiung and Nelson explain what took place and the crisis ready strategies that were quickly put into place to regain control of the incident and mitigate any risk of losing trust or credibility with their community and the general public.
In this episode of the Invincible Brand Podcast, you will learn:
- How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened
- The Ultimate FOMO moment when Captain Hsiung was “off the grid” on a cruise for the initial 18 hours of the event
- Behind the scenes decisions and discussions
- The strategy of communication: How MVPD rolled out the video footage of the event— and the importance of providing context to what viewers would see in the footage.
Melissa Agnes is a trusted advisor to some of today’s leading organizations faced with the greatest risks. She delivers powerful programs that help today’s organizations understand the realities that loom when crisis strikes and provides tools and strategies that create a proactive, crisis ready corporate culture. Become #CrisisReady and bring Melissa to your upcoming meeting or event. Contact Michelle Joyce for booking information and check back next week for additional featured speakers!