Keynote Speaker, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She was never drawn to the “sexiness” or “thrill” of crisis management that we see on shows like Scandal. When she began her career in crisis management, it was a challenge to help professionals understand the need for being crisis ready. Crisis management aligns with who Melissa is as a person— she is a “crisis manager” by nature and sees it as more than a career or profession; it’s her passion.
Melissa has helped some of today’s leading organizations such as NATO, Hilton, Ministries of Foreign Affairs and Defense, technology companies, and healthcare organizations become crisis ready. The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. The greatest exposure does not lie within these risks, it lies in having a team that is not prepared to anticipate, foresee, and respond to a rising risk.
If a negative situation were to strike your organization, how confident do you feel that your entire team would know how to immediately and effectively manage the situation at hand, resulting in increased stakeholder trust and loyalty?
In her article, The Sexy Allure of Crisis Management is Presenting Risk to Organization, Melissa explains why crisis management is seen as a “sexy” and thrilling profession or service offering and why this image is presenting a high-risk scenario to many organizations (and frustrating her). The work crisis management advisors are faced with should not be taken lightly— they are hired and trusted to know what to do to help guide and support clients when responding to incidents or help prepare for them. She offers a few thoughts to help diminish this high-risk for those working in the crisis management field.
Discover techniques to empower your team to make smart decisions that are focused on stakeholder-experience and relationship-strengthening. Bring Melissa to your next meeting or event by contacting Michelle Joyce. Stay tuned every Friday for additional featured speakers!
