Are your posts reaching fewer people on Facebook? Whether you are using Facebook for personal use or for your business, you need to understand the Facebook algorithm. The Facebook algorithm monitors the number of posts that people and businesses share every day and chooses posts to show in our News Feed, based on a huge number of factors. There are certain levers of this algorithm that pull to get your content seen by more people, or less. It is important you understand how the algorithm works and how to optimize your posts for maximum visibility by your friends and followers.
In Jay Baer’s article, 9 Antidotes to the Facebook Algorithm Squeeze, he explains why algorithm changes do not mean you should abandon Facebook altogether and suggests nine ways to still succeed on Facebook, even as a business page. “The truth is that Facebook’s algorithm already does a pretty good job of separating the wheat from the chaff, at least among business content.” Now is the time for you to get better, and smarter, at posting on Facebook.
Follow these nine antidotes and you will still succeed on Facebook, without spending a ton of money in ads. To bring Jay’s insightful and proven content marketing and customer service strategies to your next meeting or conference, contact Michelle Joyce!