Quebec’s birthday, St. Jean Baptiste, was celebrated this past weekend. During a parade in Montreal, a picture went viral accusing organizers of the parade of advertising systemic racism. While crisis management expert, Melissa Agnes, feels this was not intentional— she feels it was preventable.
In her video, Important Message To All Communication Professionals!, Melissa explains the “big, strong message” that you can take away from this and implement in all of your marketing and advertising campaign initiatives.
