Equifax’s new interim CEO has now made a third statement communicating to Stakeholders about their well-known data breech that impacted 143 million people.
Crisis Management Expert, Melissa Agnes addresses the question: “Why does it seem to take organizations multiple attempts at communicating in a crisis before they actually get their communications right?”
Organizations have to respond to a crisis in order to regain control of the situation, and to begin rebuilding and strengthening trust and credibility with key stakeholders. The reason it takes organizations multiple attempts to communicate accurately during a crisis boils down to one factor: lack of preparation for a crisis ahead of time.
In her video, How To Get Your Crisis Communications Right The First Time, Melissa explains the importance of organizations responding to a crisis in an appropriate, timely manner and shares three things you must do in order to build an invincible brand. The longer organizations take to accurately respond to a crisis, the greater the (financial) impact on the company.
Is your organization Crisis Ready™? Bring Melissa to your next meeting or event. For booking information please contact Michelle Joyce or visit www.MichelleJoyceSpeakers.com. Tune in every Friday for additional featured speakers!
