Ulta Beauty was recently accused by former employees of cleaning and reselling used makeup. Other employees have since negated the allegations and Ulta Beauty addressed the issue head on. The big question is, what effect do these types of allegations have on the brand, and how will it affect consumers?
Melissa Agnes helps organizations around the globe build an invincible brand, communicate effectively, and improve organizational culture. In her article, When Doubt is Planted, Your Brand Becomes Vulnerable, Melissa explains what your organization should take away from the allegations against Ulta Beauty and why you must transform any vulnerabilities into strengths. Building an invincible brand is exactly how you achieve that.
Is your brand invincible from top to bottom? What scenarios could put your organization at risk of consumer doubt? Prepare for the unthinkable by being crisis ready™— Melissa Agnes can help!