Finding the right marketing keynote speaker. The purpose of marketing is to attract potential customers to a company’s product or service. Through their marketing efforts, companies need to deliver value, demonstrate the benefits of their product or service, and build and strengthen loyalty to support the ultimate goal of increasing sales. That’s a tall order.…
The Rise of Customer Experience Speakers. Customer Experience has been a growing trend for topics and speakers at meetings, events, and conferences. Every organization strives to deliver an exceptional customer experience. It’s an important term for businesses to understand… but what exactly does it mean? Customer Experience (or CX for short) is the perception your…
Some employees can’t wait to get back to the office. For employees around the world, the time has come to return to the office. Countless people have been working from home for a very long time. Some of those people are understandably excited about getting back into a more normal routine. Employees have missed the…
What does returning to the office look like? After being home for a year or more, people are returning to the office in droves. A year is a long time and much has changed in each person’s life during their time away from the office. Sadly, some have lost family members or friends to the…
How valuable, relevant, and consistent is your approach to attracting and retaining customers? If you hesitated before answering, it’s probably time for a new content marketing strategy. According to marketing and customer experience expert Jay Baer, “Today’s consumers are a wary bunch. After all, they’ve been through a lot. And approximately zero percent of customers…
Virtual events need more than a simple introduction. After months of [grueling] preparation and trying to shorten your learning curve, your virtual event is finally about to kick off. Your speakers face an empty room, their only companionship a variety of tech equipment and the event staff who will make it all magically work behind…
Going beyond the first keynote. I’m seeing a trend where companies are demanding “more training” beyond the first keynote presentation. In the past, companies may have hired a popular keynote speaker for a general session at an in-person event. The speaker’s role was to inspire the audience, highlight the theme of the event, and amp…
Hybrid events aren’t new. Do you remember being chosen to attend a big-deal conference that only some people in your company or department were able to go to? You felt singled out, recognized, even rewarded. Then there were those other times. The times you weren’t selected. You knew you were missing out on crucial networking…
Mountain air brought the winds of change to our industry. One year ago this month, I took my team away to the mountains of North Carolina for an annual strategy retreat. We had all been working hard and it was time to celebrate growth and achievement, but the celebration didn’t last… I encouraged the team…
