Your New Content Marketing Strategy

How valuable, relevant, and consistent is your approach to attracting and retaining customers? If you hesitated before answering, it’s probably time for a new content marketing strategy. According to marketing and customer experience expert Jay Baer, “Today’s consumers are a wary bunch. After all, they’ve been through a lot. And approximately zero percent of customers…

How Companies are Changing the Way They Have Meetings

Going beyond the first keynote. I’m seeing a trend where companies are demanding “more training” beyond the first keynote presentation. In the past, companies may have hired a popular keynote speaker for a general session at an in-person event. The speaker’s role was to inspire the audience, highlight the theme of the event, and amp…