What Does it Mean to Be a Leader in Today’s World? The past two years have been filled with change, uncertainty, challenges, and obstacles. The foreseeable future looks to hold more of the same. Today’s leaders face a seemingly impossible task – to grow [or at least sustain] the business while attracting and retaining employees…
According to keynote speaker on word of mouth marketing Jay Baer, “By 2020, the majority of customer purchase decisions will be based not on price, not on availability, but on customer experience.” Word of mouth is responsible for as much as 50% of all purchases today, yet most companies do not have a strategy to generate…
Congratulations to our very own Jay Baer! On July 16, 2018, Jay was inducted into the CPAE Speaker Hall of Fame, receiving a lifetime award for speaking excellence and professionalism by speaking peers. (He’s been in our Hall of Fame for years!) The Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame®, honors…
Internet pioneer, entrepreneur, and New York Times best-selling author, Jay Baer, predicts that by 2020, Instagram will overtake Facebook in total usage in the United States. Pretty bold, yet interesting statement, right? Earlier this year, Jay addressed groundbreaking new data from Edison Research that found Facebook usage declined for the first time ever. In that…
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Yet, most companies do not have a word of mouth strategy. People don’t talk about average experiences; they talk about experiences that stand out. Your best marketers are your current customers – as long as you give them…
Jay Baer is a renowned business strategist, a New York Times best-selling author of five books, and the world’s most retweeted person among digital marketers. We are thrilled to announce that Jay will be releasing his new book, Talk Triggers in October 2018. Jay’s programs help organizations around the world rethink their approach to marketing…
Are your posts reaching fewer people on Facebook? Whether you are using Facebook for personal use or for your business, you need to understand the Facebook algorithm. The Facebook algorithm monitors the number of posts that people and businesses share every day and chooses posts to show in our News Feed, based on a huge…
Newsjacking… have you heard of it? By definition, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” Think of it like this, you tell a breaking news story with you or your brands twist/angle added to it in order to earn media…
Content Marketing Expert, Jay Baer, is encouraging his followers to read Content Marketing Institute and MarketingProf’s 2018 B2C Content Marketing Benchmark and Trends Report. He found their data comparison between “most successful” and “least successful” content marketers most intriguing, and that inspired him to share, 7 Decisive Difference Between Strong and Weak Content Marketers . In…
Crisis can strike at any given time— are you prepared? What will you do? What are key stakeholders’ expectations? What impact will the crisis have on your organization? These are all critical questions for which you need to have answers. Do you? Keynote speaker, Melissa Agnes, was a guest on The New Wholesaler Masterminds Radio Show, where she provides…
