What’s one of the most powerful forms of marketing for your business? It’s not an ad campaign. It’s not a social media strategy. It’s not the latest marketing technology. It’s what your customers say about you when you’re not in the room. Word of mouth has always been one of the most valuable ways to…
According to keynote speaker on word of mouth marketing Jay Baer, “By 2020, the majority of customer purchase decisions will be based not on price, not on availability, but on customer experience.” Word of mouth is responsible for as much as 50% of all purchases today, yet most companies do not have a strategy to generate…
Congratulations to our very own Jay Baer! On July 16, 2018, Jay was inducted into the CPAE Speaker Hall of Fame, receiving a lifetime award for speaking excellence and professionalism by speaking peers. (He’s been in our Hall of Fame for years!) The Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame®, honors…
Customer trust is the center of every customer relationship. Trust increases customer loyalty, boosts referrals, and increases sales. Friday Featured Speaker Jay Baer tells two stories encouraging you to build your empire on trust in: How to Instantly Build Customer Trust. One of the stories Jay shares is about Dr. Gorab, an Oral Surgeon who…
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Yet, most companies do not have a word of mouth strategy. People don’t talk about average experiences; they talk about experiences that stand out. Your best marketers are your current customers – as long as you give them…
