A whopping 90% of North Americans say that word of mouth marketing (the discussion between two people) is their best source of new product ideas. Furthermore, 76% of all North Americans have at least one brand-specific conversation per day. Enter keynote speaker and author Ted Wright who poses these important questions: What are they saying?…
According to keynote speaker on word of mouth marketing Jay Baer, “By 2020, the majority of customer purchase decisions will be based not on price, not on availability, but on customer experience.” Word of mouth is responsible for as much as 50% of all purchases today, yet most companies do not have a strategy to generate…
The world has changed and consumers make the vast majority of their buying decisions based off of conversations they’ve had with people they know and trust. Ted Wright says people are not going to Facebook, Twitter, and Instagram to find the product they want; instead they are talking to their friends. Social media can only…
Customer trust is the center of every customer relationship. Trust increases customer loyalty, boosts referrals, and increases sales. Friday Featured Speaker Jay Baer tells two stories encouraging you to build your empire on trust in: How to Instantly Build Customer Trust. One of the stories Jay shares is about Dr. Gorab, an Oral Surgeon who…
Keynote speaker, Ted Wright, is an author and word of mouth pioneer responsible for several consumer revolutions including Pabst Blue Ribbon among urban hipsters and Chocolate Milk among athletes. When you identify the people most likely to talk about your brand, and then use creative strategies to encourage communication between those influencers and members of…
