Speak Up and Speak Often

Keynote speaker, Ted Wright, is an author and word of mouth pioneer responsible for several consumer revolutions including Pabst Blue Ribbon among urban hipsters and Chocolate Milk among athletes. When you identify the people most likely to talk about your brand, and then use creative strategies to encourage communication between those influencers and members of…

Friday Featured Speaker: Melissa Agnes

Crisis Management Strategist, Melissa Agnes joined Shel Holtz on his widely recognized PR Podcast, For Immediate Release (FIR), to discuss how two companies deftly handled surprise issues and the importance of internal communication in times of crises. Melissa’s conversation with Holtz begins roughly at the 6-minute mark and we are thrilled to share their conversation…

Strong vs. Weak Content Marketers

Content Marketing Expert, Jay Baer, is encouraging his followers to read Content Marketing Institute and MarketingProf’s 2018 B2C Content Marketing Benchmark and Trends Report. He found their data comparison between “most successful” and “least successful” content marketers most intriguing, and that inspired him to share, 7 Decisive Difference Between Strong and Weak Content Marketers . In…