We have good news and bad news. The “bad” news… we haven’t found the magic wand that will fix your content marketing so that it actually works. The good news? Jay Baer and his team at Convince & Convert recently released a new ebook, Four Ways to Fix your Broken Content Marketing, and it’s exactly…
Ever wonder why we wear costumes and beg for candy on Halloween? This fun and festive holiday has ancient origins dating back to the Celtic festival of Samhain (pronounced sow-in). The Celts celebrated their new year on November 1, so October 31 marked the end of their summer and harvest. That date also marked the…
Internet pioneer, entrepreneur, and New York Times best-selling author Jay Baer shows companies how to create marketing, customer service, and customer experience that customers love enough to talk about. And when your current customers talk, new customers follow. We are thrilled to announce the launch of Jay’s new website and video at www.JayBaer.com. In addition…
While scrolling through your Facebook feed, how often do you see posts from your “friends” complaining about a recent customer service experience? I can recall two posts this week where someone described their unfavorable experience and tagged the company. Customers interactions with your company are becoming more and more public through social media and review…
Relevant marketing is key in today’s competitive world. As marketing expert, Jay Baer, said, “Relevancy is a value exchange. Customers and prospects are trading their attention for information.” In his recent article, The Real Reason Most of Your Marketing Fails, Jay explains why you need to take the time to interact with and get to…
If you have a credit report, it is likely you are one of the 143 million Equifax customers whose personal information was exposed in Equifax’s recent data breach. This is a big deal, right? No data breach is good; especially when your organization’s breach is being referred to as one of the worst in history.…
Jay Baer is a renowned business strategist, a New York Times best-selling author of five books, and the world’s most retweeted person amount digital marketers. His programs help organizations everywhere rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned. Jay customizes each presentation by including…
Have you heard about Jay Baer’s newest program, Talk Triggers? In his interview with Todd Hartley, Jay explains how to create your “tribe” of raving fans by delivering such an amazing experience that your customers WANT to tell all their friends about you— and your company. Here’s the thing: great customer experiences always create a…
You may be wondering, “How often should I post on social media?” That is a great question and something content marketing expert Jay Baer addresses often. The “science” behind successful social media posting has changed significantly over the last few years. In his article, Here’s How Often You Should Post on Social Media, Jay takes a deeper…
Analyze > Optimize > Execute > Repeat has been the core process for successful digital marketing initiatives for many years now. Today, however, we live in a technologically savvy society where new marketing strategies and concepts are constantly emerging— cognitive technology being one of them. In his article, Why the Future of Marketing is Curiosity,…
