If crisis were to strike tomorrow, is your company prepared? Does each employee know their role, responsibilities, and what is expected of them? In her article, What’s The Best Way To Train Your Staff To Be Crisis-Ready?, crisis management expert, Melissa Agnes, addresses the importance of developing, testing, and gaining experience for your company’s crisis plan…
An article in Fast Company states: For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM. Creative leaders are more prepared to break the status quo of industry, enterprise, and revenue models, and they are 81% more likely to rate innovation as…
“I need more coffee.” “I don’t have time to exercise.” “Once I get through this week, things will settle down.” Sound familiar? The reality is that everyone is trying to accomplish more than ever in a single day, and most people are simply stretched too thin. In his article, Quick Energy Assessment: How Do You…
The best way to train your staff to be #CrisisReady is by conducting a crisis simulation. And the best way for students and employees to prepare for experiencing a crisis simulation is to align what actions to take first, brainstorm how to address communication, and determine who might be the stakeholders. The goal of a…
Analyze > Optimize > Execute > Repeat has been the core process for successful digital marketing initiatives for many years now. Today, however, we live in a technologically savvy society where new marketing strategies and concepts are constantly emerging— cognitive technology being one of them. In his article, Why the Future of Marketing is Curiosity,…
“Do you know where you are going?” This question pertains to life, your career, and your personal goals. Your powerful motive is your driving force and competitive advantage in sustaining life’s many challenges. In his article, Take 10 Quiet Minutes Each Day to Ask…, keynote speaker and leadership coach, Steve Gutzler, explains the importance of…
Mobile phones have become a staple of our society, with everyone from elementary school children to senior citizens. And while mobile apps and texting have made our lives easier in many ways, they have also negatively impacted certain aspects of our lives such as our attention span and our ability to personally connect and interact…
The biggest news story this week was the passenger who was brutally removed from an overbooked United Airlines aircraft. As the man was pulled from his seat and down the aisle of the aircraft, fellow passengers filmed videos of the situation. These videos then flooded the internet, worldwide. United Airlines responded to the situation 18…
A deep connection exists between America’s favorite pastime and America’s favorite peanut butter. And, with the first day of the 2017 Major League regular season in the books, it is only appropriate to shine some light on our keynote speaker and CEO of Homeplate Peanut Butter, Clint Greenleaf! HomePlate Peanut Butter was created by a…
We are excited to announce the newest program by Jay Baer! Our best-selling author and renowned keynote speaker on marketing and customer service has created Talk Triggers: Turn Your Customers Into Volunteer Marketers. Customer experience is how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do…
