Self-Manage Your 17% Moments

According to leadership expert, Steve Gutzler, research shows that 83% of the time, we effectively manage our relationships and daily tasks— both personal and professional. The 17% moments when clients, team members, and day-to-day tasks become more challenging, causing your stress levels to increase. How you handle your 17% moments determines your true leadership effectiveness and reputation.

In his article, 17% Moments: How to Self-Manage the Moments That Define Your Leadership, Steve provides “emotional body-armor tactics” that will help you self-manage your emotions and stress.

Understanding your emotions is important and learning to take more responsibility for the impact you have on those around you is critical for your leadership success. Bring Steve to your next meeting or event.

How to Best Become Crisis-Ready™

Crisis can strike at any given time— are you prepared? What will you do? What are key stakeholders’ expectations? What impact will the crisis have on your organization? These are all critical questions for which you need to have answers. Do you?

Keynote speaker, Melissa Agnes, was a guest on The New Wholesaler Masterminds Radio Show, where she provides three tips to help wholesalers be crisis-ready™.

Melissa helps organizations around the world plan for, prevent, and manage a vast array of crises. As Melissa said, “Effective crisis management is about the relationships you share with those who matter most to your brand, and the action steps you choose to take to continue to foster and strengthen those relationships, even in difficult times.”

Don’t wait until it’s too late. Give yourself a leading advantage if and when the worst were to happen. Bring Melissa Agnes to your next meeting or event.

Friday Featured Speaker: Steve Gutzler

Leaders who listen both effectively and intentionally are able to create trustworthy relationships that are transparent and lead to loyalty. These leaders make it a priority to keep employees’ best interests at heart— because they truly listen to and value them.

Listening goes beyond being “all ears” and giving someone your undivided attention. Listening requires you to be aware of body language, facial expressions, moods, and demeanor. In his recent article, How to Develop Listening Skills, leadership keynote speaker, Steve Gutzler shares 10 tools to become an effective listener.

Steve challenges you to develop better listening skills, “Effective listening requires more than hearing words being transmitted, it demands that you find meaning and understanding in what is being said.”

Being more mindful of other’s stress and showing compassion requires us to boost our emotional intelligence. Unleash the leaders within your organization and bring Steve to your next meeting or event! 

Many Communicate. Few Connect.

Building and maintaining strong, lasting business relationships is hard work, but the more time you invest in building deep connections, the more effective you will be at achieving greatness and success. Colette Carlson is a human behavior expert and keynote speaker who inspires individuals to connect and communicate in real and relevant ways. How to turn everyday interactions into connections, and leverage them for greater success, is the thread that is woven into every one of her presentations.

All of Colette’s seminars are customized and personalized for each audience on the topics of leadership, sales and customer services, communication, and personal and professional wellness. Colette’s programs are engaging, interactive, real-world, and laugh-out-loud funny— Colette is a fan favorite! Don’t just take our word for it, check out Colette’s speaker reel here.

The ability to connect on both a personal and professional level isn’t just a nice skill to have, it will become your greatest asset and your biggest competitive advantage. Bring Colette Carlson to your next meeting or event and strengthen your team’s ability to connect.

Friday Featured Speaker: Interview with Melissa Agnes

Crisis Management Strategist and Keynote Speaker, Melissa Agnes, helps organizations around the world become crisis-ready™ and build invincible brands. She delivers powerful talks that help today’s organizations understand the realities that loom when crisis strikes. Her customized presentations provide tools and strategies that create proactive, crisis-ready™ corporate cultures – and protect those brands. If crisis were to strike your organization tomorrow, would you be ready?

Melissa has helped dozens of global brands and government agencies prevent and manage a wide range of issues before they became catastrophic. Melissa’s programs provide essential strategies for every business. Today’s spotlight is on Melissa, and here is what she said:

What sparked your passion for crisis management?

Melissa: The thing that most sparked my passion in this profession was, and continues to be, the unique advantages and opportunities that today’s technology presents to an organization’s crisis management and preparedness. 

For example, when the world was dealing with the growing epidemic of Ebola in 2014, it was the BBC’s strategic leveraging of the mobile app, Whatsapp, that began to successfully manage the crisis, once and for all. By thinking strategically, and by leveraging technology that was freely available to them— and that made sense to their target audience— a news media organization managed to what government agencies, NGO’s, and humanitarian organizations were trying desperately to accomplish. 

This to me, is completely inspiring. Helping organizations find strategic ways to leverage the technology, tools, and resources available to them, in order to successfully manage the many obstacles that today’s crisis management presents, is what continues to thrill and inspire me, every day. 

What are the benefits/advantages of having a crisis-ready culture?

Melissa: The whole point of implementing a crisis-ready™ corporate culture is to enable and empower your entire team to instinctively know the right course of action to take in a negative situation, be it an issue or a potential or breaking crisis. Crises unravel far too quickly these days, and stakeholder expectations continue to heighten, which means that we can no longer solely rely on a document (plan) that was written months— or worse, years— ago. The goal needs to be to empower your entire team to be able to detect potential issues in real-time and to intrinsically know what is expected of them, by both internal and external stakeholders, in order to make the right decisions when time is of the essence. 

What types of audiences do you speak to?

Melissa: The main audiences I speak to include:

  • The C-suite – Implementing a crisis-ready™culture needs to begin at the top. Being the ones responsible and accountable for their organization’s crisis management, the leadership team has the most at stake when times get tough.
  • The crisis management team – I often conduct private seminars for an organization’s regional and global crisis management team, providing them with new tools and strategies to continue to strengthen their crisis preparedness program. 
  • HR executives – ask any HR executive and they’ll most likely tell you that employees are often an afterthought in times of crisis. And yet, effective internal communication is one of the secrets to successful crisis management. I help HR executives ensure they have a seat at the crisis management table, as well as strategize the most efficient ways to ensure prompt internal communication when it matters most.
  • Communications professionals, i.e.: PR, marketing, sales teams, etc. – Effective and prompt external communications is one of the most important aspects of successful crisis management, and these teams are the ones responsible for execution. They also play an important role in issue management and crisis prevention. 

Sometimes leaders don’t realize the need for crisis management— as it is a necessary topic that applies to every organization. Bring Melissa to your next meeting or event— contact Michelle Joyce for booking information! 

Defining a Data-Driven Content Marketing Strategy

We have good news and bad news. The “bad” news… we haven’t found the magic wand that will fix your content marketing so that it actually works. The good news? Jay Baer and his team at Convince & Convert recently released a new ebook, Four Ways to Fix your Broken Content Marketing, and it’s exactly what you need to get your content marketing up and running successfully.

Jay’s new ebook takes you through a step-by-step guide on how to define a data-driven content strategy that reaches your audience with relevant, timely, and useful content.

How relevant is your content?

How often do you produce and publish new content?

Are you posting content your followers want to read?

Jay’s goal is simple, “I want you to have a clear framework for what to publish, when, and how so that your content marketing efforts will actually do something for your business, not just sit on your site growing mold.” Don’t delay, you’ll get instant access to Jay’s ebook here.

Rethinking your approach to marketing and customer experience? Contact Michelle Joyce to bring Jay to your next meeting or event! 


Friday Featured Speaker: Interview with Colette Carlson

Business has been and always will be built on the foundation of relationships. The most successful businesses grow from and are sustained by mutually-beneficial relationships. Your success is in direct proportion to your ability to connect with others. Humans, as social beings, must connect to survive and thrive, both professionally and personally.

With a Master’s Degree in Human Behavior and 20+ years of experience with personal development, Colette Carlson  knows the difference between trendy topics and timeless truths when it comes to successful business and interpersonal practices. Colette inspires individuals to connect and communicate in real and relevant ways. How to create effective, lasting connections and leverage them for greater success is the thread woven into every one of her customized presentations.

Our spotlight this week is on Colette and here’s what she had to say about the power of connection:


What is the best way to connect in today’s fast-paced world?

Colette: Connection begins within and requires strong self-awareness, mindfulness, and time for reflection. After all, to understand other’s behaviors and attitudes, you must first understand yourself. Social awareness follows. True connection develops when you remain respectful in any and al situations. This requires clear, sincere communication combined with focused, empathetic listening. A warm smile and genuine interest in one another certainly helps! 

What is your best strategy on overcoming conflict?

Colette:  To connect deeply with others, you must first become comfortable with conflict. Individuals show up, behave, and react to events based on their own experiences and truths, so expecting everyone to simply get along is unrealistic. Leaders must show and coach others to recognize behaviors required to move through conflict and toward a productive solution. For example, remaining calm and respectful, choosing words that avoid shaming or blaming another, sticking to observable behaviors, and listening to learn are strategies towards overcoming conflict. During my programs, I provide a template for challenging conversations I call DEALTM. To build rich relationships that drive revenue and results, individuals must learn to deal with conflict, say what needs to be said with respect, and be equally open to hearing another’s perspective. 

How does connection increase one’s ability to communicate?

Colette: People buy from, are influenced by, and want to work with people they know, like, and trust. That’s what connection is. It’s personal. It’s emotional. Without connection, communication in today’s information-overloaded, crowded, and competitive marketplace falls on deaf, distracted ears. Your ability to connect allows you to cut through the noise. Your ability to connect makes your message memorable. Whether you’re a leader, in sales, or on the frontline, clear, consistent communication is no longer enough to get results: connection must be part of the equation. 

At the heart of every sale, every interaction between a leader and a team member, every conversation with a customer… is a connection. Colette’s programs evoke change and produce results! For booking information and to learn more about Colette’s programs, contact Michelle Joyce or visit

Get Your Creative Juices Flowing and Think Like a Five Year Old

In his video, Find a Unique Solution, Pretend It’s Halloween, creativity and innovation expert, Scott Shellstrom recalls something his voice-over teacher said that really resonated with him. She told Scott, “You have to understand where the voice is coming from, and where the voice is going.

This same mindset applies to creative thinking and problem solving. If you are scratching your head in search of a creative or unique solution to a problem, approach the situation from a different perspective— the perspective of a five-year-old or that of an elderly person. What would they think? What would they say about it?

As you look for a solution from a different perspective, your creative juices will start to flow, and you may surprise yourself with the solution you find.

Has your team’s creativity stalled? Do you need fresh ideas and solutions to modern-day problems? Bring Scott to your next meeting or event by contacting Michelle Joyce today and get ready to unleash your inner creativity and innovation. 


Which Speaker Wore it Best? (Halloween Edition)

Ever wonder why we wear costumes and beg for candy on Halloween?

This fun and festive holiday has ancient origins dating back to the Celtic festival of Samhain (pronounced sow-in). The Celts celebrated their new year on November 1, so October 31 marked the end of their summer and harvest. That date also marked the beginning of the dark, cold winter – a season often associated with death for many people. Celts believed that on the night before their new year, the boundary between the worlds of the living and the dead became blurred, and that the spirits of the dead returned to earth. To avoid being recognized by these ghosts, people would wear masks when they left their homes after dark so that the ghosts would mistake them for fellow spirits.

And if simply avoiding ghosts on your night out wasn’t enough fun, trick-or-treating may be an offshoot of souling, which started in the Middle Ages.  Soulers, mostly children and poor adults, would go to local homes during Hallowmas (a combination of three Christian holidays: All Hallows’ Eve, All Saints’ Day, and All Souls’ Day), and collect food or money in return for prayers said for the dead on All Souls’ Day.

A secular version of souling, called guising, was first recorded in Scotland in the 19th century. Guisers went door to door and earned food treats or money by offering a small performance, like telling a joke or singing a song.  Today, one quarter of all the candy sold annually in the U.S. is purchased for Halloween.

In the spirit of treats, tricks, and costumes, we asked our speakers about their Halloween preferences. Always happy to play along, here’s what they revealed…

If you could present from the stage wearing any Halloween costume, what would it be and why?


Jay Baer:  Given my choice of suits, some people might say I already present in costume! But I would probably go with Mickey Mouse, because that was the costume my Mom always “made” when I forgot to tell her that I needed a costume until minutes beforehand. Mouse ears handband? Check. Whiskers drawn on my face with mascara? Check. Red shorts and black T-shirt? Check. Panty hose on my legs (yikes)? Check. I would wear that on stage today, and use it to bridge stories of my awesome Mom, and how my Dad moved us across the country based on a single beer, in an airport bar.

Colette Carlson:  I’d dress as a doctor. Why? Because all I’d have to do is roll out of bed, throw on scrubs, and pull my hair back in a ponytail. Less time getting ready leaves more time to connect!

Melissa Agnes:  I’d be Fairy Godmother because she’s there to empower, support, and provide magic to Cinderella – who is completely worthy. All companies are worthy of having an invincible brand; and it’s my deepest passion to help them achieve one.

Steve Gutzler:  I would present wearing the Seattle Seahawks coaching outfit, dressed like Pete Carroll. Pete is an incredible model of the power of emotional intelligence (the topic I love to teach audiences), and his positivity and resilient spirit is absolutely contagious!

Scott Shellstrom:  Leonardo da Vinci. It’s pretty obvious since my program is called UNLEASH YOUR INNER DA VINCI™, and I teach organizations how to unleash creativity and innovation.

Clint Greenleaf:  I’d have to go with Batman.  He has no super human power (check), but he shifts the fight in his favor by acquiring special tools and knowledge and relying on his team (Alfred, Robin, and Bat Girl). Entreprenuers aren’t superhuman either, but they work hard, build great teams, and have some cool toys.

What’s your favorite Halloween candy?

Jay Baer:  It would NOT be candy corn, which is terrible. And it would NOT be circus peanuts, which are an abomination and make candy corn look like filet mignon.  For me, my favorite candy is DOTS. But the mini Halloween DOTS in the tiny boxes are never cellophane wrapped, so the candy is always hard and stale. So, for Halloween purposes only, I’ll go with my second-favorite candy:  Payday.

Colette Carlson:  Butterfinger, but I’ll eat anything covered in chocolate.

Melissa Agnes:  I’m not a big lover of candy, so I’d take a trick, over a treat, any day!

Steve Gutzler:  Hands down… not even close… my favorite Halloween candy is a Snickers Bar.  And I’m not talking about those tiny bite-sized ones; I’m talking the full-size bars!

Scott Shellstrom:  Almond Joy. By the time the kids start coming around our door, the variety pack has one less variety.

Clint Greenleaf:  I wish people gave out peanut butter on Halloween. Not inside of chocolate, but jars of HomePlate Peanut Butter. That would be awesome.  But in the absence of that major societal shift, I’ll go with Twix because they’re yummy.

To bring any of our speakers to your next meeting or event, please contact Michelle Joyce or visit www.MichelleJoyceSpeakers.comCostumes and candy are additional, upon request.


Friday Featured Speaker: Jay Baer

Internet pioneer, entrepreneur, and New York Times best-selling author Jay Baer shows companies how to create marketing, customer service, and customer experience that customers love enough to talk about. And when your current customers talk, new customers follow.

We are thrilled to announce the launch of Jay’s new website and video at In addition to his one-of-a-kind speaker reel, each of Jay’s programs have their own video trailer as well.


Interested in learning more about Jay’s programs and how to get more customers for free?  Contact Michelle Joyce or visit for booking information! 


Michelle Joyce manages some of the country’s best speakers and has a passion for connecting the right presenter to the right audience. As a speaker coach and consultant, her programs help individuals create stronger, more attractive brands; develop relevant seminar content and stories; polish their presentation skills; and generate more awareness for their products and services. You can reach her directly at or email michelle(at)